Because you're sweet enough already!
Lemon and Lime Grapefruit and Pineapple

Our Ugly Family

Things need to CHANGE

Why does everything have to be packed full of sugar or sweetener?

Ugly isn’t dressed up to look pretty, it’s UNSWEET and has nothing to hide. It’s just sparkling water infused with natural fruit flavours. Because you’re sweet enough already.

No Sugar No Sweetener Nothing Artificial

Lemon & Lime

Lemon & Lime

When Lemon meets Lime, you know things get tasty. Like Romeo and Juliet, Bonnie and Clyde…Mac and Cheese…some things are just made to go together. Ugly Lemon & Lime hits the spot when you need it most. Drink ice cold for maximum refreshment.


Sparkling Water, Natural Lemon and Lime Flavours, Natural Flavour, Citric Acid.

Grapefruit & Pineapple

Grapefruit & Pineapple

Like a disco in a can, Ugly Grapefruit & Pineapple is a taste sensation. Take a sip, slip those dancing shoes on and get ready to boogie your way to the office. Strap in and enjoy the ride.


Sparkling Water, Natural Grapefruit and Pineapple Flavour, Natural Flavour, Citric Acid.

Where to find Ugly

As Nature Intended Logo1 Logo Pea Green Planet Organic Logo In Circle Colour Selfridges Sourced Roundall Whole Foods

…and a range of leading independents

Our Ugly Story

Hello, we’re Ugly.

We make drinks. Really refreshing UNSWEET drinks. Simple.

Why? Because we think it’s time for a change. Things have become a little bonkers haven’t they?  

Drinks full of sugar, sickly sweeteners, and other nasty things. Drinks that promise to make you smarter, grow taller, and make your hair curly – that’s not right… Right?

Well, we don’t think so. We think you’re sweet enough already.

Ugly isn’t dressed to impress. It’s not lightning bolts, clever jingles and zingy catch phrases. 

Nope, that’s not us. Refreshingly, it's just sparkling water infused with natural ingredients

And that’s it. No sugar, no sweetener and nothing artificial. Honestly. If that makes us Ugly, then so be it.

So we’re here to shake things up a little. To have some fun. To take on the big dogs – the Goliaths – and show you there is another way. 

We’re here to celebrate the good, the mad, and the ugly. 

Be beautifully different.

Hugh and Joe
Joe & Hugh

“Never pick a fight with an ugly person,
they have nothing to lose”

Our Ugly FAQs

Ugly is a range of 100% natural, fruit infused sparkling waters.  Ugly has no sugar, no sweetener and no artificial ingredients.

That’s right, it’s just sparkling water infused with the essences and oils of different fruits and citric acid. Nothing else. Ugly comes in two flavours; Lemon & Lime and Grapefruit & Pineapple.

You won’t find any of the following in our drinks; sugars, sweeteners or artificial ingredients. You also won’t find any nuts, dairy, soya, gluten or GMOs. And you also won’t find Nemo, your car keys or the answer to the ‘memorable question’ on your online bank account.

Ugly is suitable for everyone!

Zero. Nada. Zilch. Ugly contains trace amounts of natural flavours so it has no calories, no fat, no sugars, no protein and no salt.

All of our Ugly cans are 100% recyclable. The product is all produced within the UK, so we don’t need to use ships or planes to transport our drinks to you. We very much believe in creating a sustainable future for the planet and will always strive to make every effort possible to minimise our impact on the environment.

We extract the flavours differently depending on the type of fruit. For a citrus fruit we use oils from the skin. For other fruits it is an extract taken through an infusion process. If there is a flavour that you’d like us to try then get in touch and we’ll see if it is possible!

We are always on the lookout for energetic, passionate people who want to join our team of Davids to take on Goliath…if this sounds like you, then send an email to with a cover letter, CV and something to make us laugh. We can’t promise anything, but if you impress us enough it might just earn you an interview at Ugly HQ – feel free to be creative!

The levels of citric acid in Ugly are extremely low. Citric acid is present in the juice of lemons and other sour fruits. We add a trace amount as a natural preservative to keep our drinks consistent.

Yes, you can.

Get In Touch

Give us a shout or send us something that will make us laugh
Ugly Brands Ltd
PO Box 71377